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Restoration Experts of North Carolina

The Best Water Remediation in Durham, NC

For most homeowners, the thought of dealing with water damage is about as attractive as going to the dentist for a root canal, if not worse. If the recent destruction caused by Hurricane Ida taught us anything, it's that water damage can be catastrophic. The source of water damage can come from many different sources, including natural causes like rainstorms and internal property issues like pipe bursts. From plumbing problems to full-on floods, water damage in Durham, NC, can weaken your home's structure and even cause your family to fall ill. That's why it is so important that you address water damage in your home as soon as possible.

At Restoration Experts of North Carolina, we understand that dealing with water damage can seem like a losing effort. With our team by your side, however, you don't have to lose hope. We provide comprehensive water remediation in Durham, from initial documentation of your damage to the time that we mitigate your problem. With a team of IICRC certified technicians and high-tech inspection tools, we have the experience and the innovation to restore your home or business to its original beauty.

Fire Damage Restoration Durham, NC
Service Areas

With years of experience in the water damage restoration industry, there is no project too small or complex for our team to handle. Our customers are our top priority, and there are no exceptions to that rule.

At the end of the day, our clients choose Restoration Experts of North Carolina for three reasons:

Trustworthy Water Damage Mitigation Services

Trustworthy Water Damage Mitigation Services

Our goal is to restore your losses using mitigation techniques whenever possible to help restore your property to its original condition. If reconstruction is required, we will handle every aspect of your loss through a single, dependable point of contact.

Transparent Restoration with NoHidden Fees

Transparent Restoration with NoHidden Fees

At Restoration Experts of North Carolina, we make it a priority to provide our customers with comprehensive documentation and step-by-step status updates. Our transparent business model makes it easy for our customers to understand our water remediation progress. That way, you know exactly where we're at with your project and have a permanent record of your home or businesses restoration. You won't ever have to worry about hidden fees, unauthorized charges, or annoying efforts to sell you additional products or services.

Re-Defining Full-Service Water Clean-Up in Durham

Re-Defining Full-Service Water Clean-Up in Durham

Our goal is to be your one-stop source for water remediation in North Carolina. To help achieve this goal, we offer a wide range of additional services on top of our already stellar water damage restoration services. We combine our unmatched expertise with strategic partnerships to better serve our customers. We can provide all you need, from interior design consultations and decorating services to replacement furniture and appliances for your home or business. We are committed to giving our customers informative, effective, streamlined water remediation services in Durham.

Common Signs of Water Damage in Durham, NC

Water damage can happen to any structure, from large storefronts in town to suburban homes outside of the city. Incidents that cause water damage can happen at any time, making them particularly hard to remediate for non-professionals. To make matters worse, spotting signs of water damage isn't as easy as you might think. Some signs are obvious, while others are subtle and even hidden. However, one of the best ways to address water damage in your home or business is to keep a sharp eye out for the following signs, so that you can treat the problem quickly and get back to normal life.

 Damage Restoration Durham, NC
Signs of Water Damage Outside

Looking for signs outside is a great place to start, as it can narrow down external sources of water leaks. Keep an eye out for the following signs outside:

  • Windows and Door Frames: Check to see if there is any separation between your windows and door frames. Even small separations can lead to moisture leaking into your home or business, leading to mold growth.
  • Cracked or Missing Shingles: Severe rainstorms, tornadoes, and hurricanes are notorious for causing extensive water damage. Powerful natural disasters often strip residential and commercial roofs of shingles and flashing. When this happens, water can leak in through your roof and cause a litany of issues.
  • Ground Slope: Double check that your structure is sitting on the highest point on your property, with the ground sloping away from your home or business. If the ground slopes towards your home, you may be looking at water accumulation problems. When this happens, your foundation is at risk because water will accumulate on the sides of your structure. Eventually, this water can find its way inside.
Signs of Water Damage Inside

After you're done checking for signs of water damage outside, it's time to move indoors. Obviously, if you spot any of the following signs, your family could be at risk. It's important to call Restoration Experts of North Carolina to schedule an inspection to determine the extent of your damage.

  • Sagging Spots on Floor: Sagging occurs around showers, sinks, and bathtubs. Also, check around appliances like dishwashers, water heaters, and washing machines.
  • Water Rings: Look for water rings on your ceilings and walls, as they can be signs of leaky pipes. It's a good idea to check for water rings regularly, even if you don't suspect any water damage.
  • Warped Tiles: Water damage to wood and laminate flooring will cause it to warp, bend, and split. Be sure to go out of your way to inspect areas that you might not think of checking, like corners of rooms you don't go in often.
  • Musty Smell: If you suspect water damage is occurring, trust your sense of smell. If odors of must or mildew are present, you likely have water damage in some form.
  • Rust: Examine your water heater for signs of rust, which can indicate a current or past leak.
  • Watermarks: Check inside and under your cabinets, especially in your bathrooms and kitchen areas. If you see signs of discoloration and warping, you could have water damage in your home or business due to a leaking pipe.

Risks of Water Damage in Durham, NC

If your home or business was recently flooded or you have had recent water damage, it is crucial to dry out your home or place of work ASAP. There are many risks associated with floods and leaks. One of the most common risks in situations like these is when water becomes contaminated. Contamination can happen when a sewer pipe bursts or a body of water floods into your home, like from a river or creek. Contaminated water often contains bacteria and microorganisms that can result in serious conditions like giardia. Even clean water can be a risk when stands for too long, since mosquitoes and other bugs breed in such conditions. Bugs that die in the water and critters that hatch eggs spread bacteria and attract even more bugs to the area.

After water recedes, the dampness left behind can cause fungus and mold growth - both of which can be detrimental to your health, especially if you have respiratory issues like asthma or have allergies.

Whether you have a small damp spot in your basement or severe flooding from a storm, do not take water damage lightly. Waiting to fix the issue will have a huge impact on your wallet, and more importantly, your family's health.

Restoration Experts of North Carolina utilize the latest high-tech inspection tools like thermal imaging to discover the extent of your water damage. Using pumps, we extract the water and then use high-powered fans and heaters until your business or home is dry. While we're drying your property, our team monitors and documents the entire process. We also specifically address any health hazards that can be associated with more severe categories of water damage.

 Mold Remediation Durham, NC
If your property has flooded, you could be at risk from the following kinds of water leaks:
Clean Water
Clean Water

this water comes from broken or frozen pipes, failed water heaters, roof leaks, ice maker hoses, and more.

Grey Water
Grey Water

grey water is contaminated due to soiling like body oils, laundry soils, food stains, etc. This type of water often originates from dishwashers, washing machines, tub overflows, and hot tubs.

Black Water
Black Water

this type of water contains thousands of bacteria, protozoa, and disease-causing viruses. Black water most often comes from septic back-ups and overflows, sewer leaks, and toilet overflows.

What to Do When You Have Water Damage in Durham, NC

When your property floods, the first step you should take is to call a qualified contractor to help facilitate your water clean-up in Durham, NC. Restoration Experts of North Carolina has restored countless water losses and knows what needs to be done to get your home or business back to pre-loss condition. In situations like these, you must act fast to prevent damages and illnesses. Also, many home insurance policies require the homeowner to do everything in their power to protect the property from further damage. That's where Restoration Experts of North Carolina comes in. We'll bill your insurance company directly and will handle all the necessary water remediation work, so that you can focus on your family and your day-to-day responsibilities. Our team is on-call 24-hours a day and will be on our way to your home or business fast.

Since it'll take us a few minutes to arrive, consider the following pointers to help minimize property damage and speed up the restoration of your home:

 Mold Removal Durham, NC
  • If water has come from a contaminated source like your toilet, avoid all contact with the water.
  • If you do come into contact, clean yourself as soon as possible.
  • If safely accessible, turn off the source of water.
  • Turn off all power to the affected areas if circuit breakers are safe to access.
  • Remove we books, newspapers, rugs, and other such items. They will stain your home.
  • Blot pooling water with a mop or towels.
  • Remove water-sensitive items from wet areas. Prop them up in a dry, safe place.
  • Prevent additional damage to your furniture by placing plywood or foil underneath the legs.
  • Hang curtains and drapes that are wet in a dry room.
  • Avoid using fans or any electrical devices when standing on wet flooring.
  • Wait for professionals to dry your home or business. Do not use a standard vacuum cleaner, as water can damage these devices.
Steps to Take if You Have Sewage

Steps to Take if You Have Sewage or Black Water Damage

First things first - call Restoration Experts of North Carolina ASAP if you know for a fact that you have a black water leak. Black water contains disease-causing viruses and a plethora of bacteria that can be harmful to you or your children. If a sewage line leaks or your toilet overflows significantly, use our 24-hour emergency line, and our team will come to your location quickly. Until we arrive, take these steps to minimize black water damage in Durham, NC.

  • Stay far away from areas affected by black water.
  • Plug all of your toilets with a string mop or wadded rags if you have had an overflow event.
  • Turn off your HVAC system. Cover exposed vents to prevent water from infiltrating your air ducts.
  • If the source of black water is coming from outside, be sure to turn off all water connections at their entry points.
 Home Restoration Companies Durham, NC

Restoration Experts of North Carolina is Here for You

Whether your home was flooded from a hailstorm or you have an overflowing dishwasher, we are here to help. Our primary goal is to provide your family or customers with the most effective water remediation in Durham, NC. That way, you can rest easy knowing you have a team of professionals on your side who are qualified and capable of full-serve water clean-up. Remember, if your home is affected by water damage, time is of the essence.

We're only a call away from keeping your home or business dry and safe.
Contact us

Latest News in Durham, NC

Government misspells Durham man's name on his passport and initially refuses to fix the error

DURHAM, N.C. (WTVD) -- A mistake by the government put a Durham couple's honeymoon in jeopardy.Jeremy Rascoe is getting married this summer, and he and his fiancé wanted to go out of the country for their honeymoon. Rascoe applied for his passport more than a year ago in April of 2021. Three months later he was approved and got the passport in the mail, but there was a mistake."My middle name is Durell but, in the middle, they have Purell. Again, it's the middle of the pandemic, so I'm guessing they were looking at ...

DURHAM, N.C. (WTVD) -- A mistake by the government put a Durham couple's honeymoon in jeopardy.

Jeremy Rascoe is getting married this summer, and he and his fiancé wanted to go out of the country for their honeymoon. Rascoe applied for his passport more than a year ago in April of 2021. Three months later he was approved and got the passport in the mail, but there was a mistake.

"My middle name is Durell but, in the middle, they have Purell. Again, it's the middle of the pandemic, so I'm guessing they were looking at my birth certificate and looking at hand sanitizer and continued to type," he said.

On the paperwork Rascoe filled out, he has his middle name spelled correctly and it's even spelled correctly on the mailing envelope his passport arrived in, it's just misspelled on his passport.

He called and emailed the US Department of State to report the problem and was told to fill out a form about the incorrect spelling of his middle name.

"I sent out my passport book again, with my birth certificate that I also have and I thought everything was fine."

Rascoe continued to check the status of his passport application which said 'In Process' for months, but then all of a sudden changed to 'Not Issued.' Online, Rascoe's account said it was determined that he wasn't eligible.

The government then sent him his original passport back with his middle name still misspelled.

"It just confuses me on the reason why I can't get a simple thing processed. It's more headache than I ever thought it would be," Rascoe said.

With his honeymoon just a few months away, Rascoe got in touch with Troubleshooter Diane Wilson and she reached out to the US Department of State, who thanked ABC11 for reaching out and working directly with Rascoe to fix the issue. Within a few weeks, Rascoe had success.

"I got my passport on Friday. We are in the money now; we are good to go to Jamaica for our honeymoon. Thank you, thank you, thank you! I appreciate you for everything," Rascoe said to Wilson.

He is relieved he now has a passport with the correct spelling of his middle name.

This is a good reminder, with travel picking back up after the pandemic, it's key to leave plenty of time when applying for a passport in case you run into any issues like this.

NC claims top spot for nation’s safest hospitals. See how Triangle hospitals rank

North Carolina has the highest percentage of top-rated hospitals in the U.S. based on safety factors, according to a new watchdog report.The Leapfrog Group, a national watchdog organization of employers and other purchasers focused on health care safety, released its spring 2022 Hospital Safety Grades Tuesday. The new rankings put North Carolina in the top spot f...

North Carolina has the highest percentage of top-rated hospitals in the U.S. based on safety factors, according to a new watchdog report.

The Leapfrog Group, a national watchdog organization of employers and other purchasers focused on health care safety, released its spring 2022 Hospital Safety Grades Tuesday. The new rankings put North Carolina in the top spot for hospital safety, up from the state’s previous No. 2 ranking based on Leapfrog’s fall safety grades.

The Hospital Safety Grade list assigns a letter grade to general hospitals in the U.S. based on how well they prevent medical errors, accidents, injuries and infections that kill or harm patients. Hospital Safety Grades are focused solely on safety, and are assigned using publicly available data.

In addition to the state’s overall rank, 87 hospitals in the state received safety grades individually.

Learn more about how Triangle hospitals stacked up in the new rankings, how the grades are calculated and how grades should be interpreted.

Based on the spring 2022 Hospital Safety Grades, the following Triangle hospitals received A grades:

? WakeMed Raleigh Campus. This is WakeMed Raleigh’s second A grade in a row, having also received an A in Leapfrog’s fall 2021 ratings.

? Duke Raleigh Hospital. Duke Raleigh has received straight A grades since at least spring 2018.

? UNC Rex Hospital. UNC Rex has received straight A grades since Leapfrog began the Hospital Safety Grade program in 2012.

? WakeMed Cary Hospital. This is WakeMed Cary’s second A grade in a row, having also received an A in Leapfrog’s fall 2021 ratings.

? WakeMed North Hospital. WakeMed North received its first rating from Leapfrog, also an A, in fall 2021.

? Duke University Hospital. This hospital has received A grades since fall 2018.

? Duke Regional Hospital. Duke Regional has received straight A grades since at least spring 2018.

One Triangle hospital, Johnston Health in Clayton, received a B grade. That’s down from the hospital’s previous A grade in fall 2021.

UNC Hospitals in Chapel Hill received a C grade, its second in a row after also receiving a C in the fall 2021 ratings. The hospital had previously received A grades dating back to at least spring 2018.

To see every Hospital Safety Grade assigned in North Carolina, visit hospitalsafetygrade.org and search by state for North Carolina.

Note: Leapfrog recommends patients decide on where to receive care based on a hospital’s current safety grade, but says past grades can “tell you a lot about that hospital’s track record in keeping its patients safe from errors, injuries, accidents and infections.”

Leapfrog’s Hospital Safety Grades are assigned biannually — once in the spring and once in the fall. The Hospital Safety Grade program was established in 2012.

? Grades are assigned using letters, with A being the best possible grade and F being the worst.

? The overall grades are based on over 30 evidence-based measures of the basics of patient safety, including handwashing, entering prescriptions through a computer and the availability of highly trained nurses.

? The grades are assigned using data from a variety of public sources, including from the Centers for Medicare and Medicaid Services.

? Grades are generally assigned to nearly 3,000 hospitals. Any general, acute-care hospital in the U.S. for which there is enough publicly available data is included in the grading list.

? Individual scores that contribute to a hospital’s overall letter grade fall into five categories:

For the spring 2022 Hospital Safety Grades list, North Carolina had the highest percentage of hospitals with A ratings.

In a video explaining how to use the hospital safety grades, Leapfrog recommends using the Hospital Safety Grades to inform your decision when choosing a hospital, or to simply learn more about hospitals in your area.

? Using Leapfrog’s search tool on the homepage at hospitalsafetygrade.org, you can search for hospitals by hospital name, city and state, just state or by ZIP code.

? When you get to your results page, Leapfrog recommends looking for hospitals with the highest grade.

The overall letter grade for a hospital gives you the “big picture,” Leapfrog says. But you can also see the individual scores that make up the hospital’s grade.

? If there are certain issues or risks you’re concerned about, make sure to check the hospital’s score on that measure. Leapfrog recommends always checking a hospital’s scores on handwashing, blood infections and patient falls.

? Each score the hospital receives is also listed with the best and worst score on that measure by any hospital, as well as the average score for hospitals on that measure.

More information on how to use the Hospital Safety Grades can be found at hospitalsafetygrade.org/your-hospitals-safety-grade/how-to-use-the-grade.

Regardless of a hospital’s safety grade, Leapfrog recommends the following tips to stay safe if you need to receive care at a hospital:

? Bring someone with you when you arrive and when you’re discharged. If possible, also try to have someone visit every day of your stay. The extra person can make sure that even when you’re groggy or tired, there’s someone there to be alert, ask questions and advocate for your care. Hospitals might have patient advocates on staff who can also provide these resources.

? Be alert and say something. During your stay, you or your companion should take notes to keep track of what’s happening, including if hospital staff and your care team are washing their hands.

? Know your medications. Leapfrog recommends keeping track of which medications you’re taking during your stay and why you’re taking them. Don’t be afraid to ask your care team for this information. You can also ask that your care team cross-checks your name with your medications before giving them to you in order to prevent possible mix-ups.

This story was originally published May 10, 2022 6:02 AM.

Hokies geared up for ACC Outdoor Championships

BLACKSBURG – Championship season is finally here for outdoor track and field, as the Hokies are heading to Durham, N.C. to compete in the ACC Outdoor Championships from Thursday, May 12 to Saturday, May 14.The three-day conference meet is hosted by Duke and will be held at Morris Williams Stadium in Durham. Tech will be joined by the 14 other member institutions as Hokies compete for conference titles on the team and individual levels. Live results will be provided by Flash Results and live broadcasts of the mee...

BLACKSBURG – Championship season is finally here for outdoor track and field, as the Hokies are heading to Durham, N.C. to compete in the ACC Outdoor Championships from Thursday, May 12 to Saturday, May 14.

The three-day conference meet is hosted by Duke and will be held at Morris Williams Stadium in Durham. Tech will be joined by the 14 other member institutions as Hokies compete for conference titles on the team and individual levels. Live results will be provided by Flash Results and live broadcasts of the meet will be available on ACCNX.

Hokies look to continue Virginia Tech's strong performances at recent ACC meets, as both the men's and women's sides earned team titles at the ACC Indoor Championships this year. During last year's championships the Hokies secured six individual titles and finished second on the men's side in the hunt for the team title.

MEET INFORMATION 2022 ACC Outdoor Championships Thu. | Durham, N.C. | Morris Williams Stadium | 10:30 AM | Live Results | Schedule (PDF) | ACCNX Fri. | Durham, N.C. | Morris Williams Stadium | 11 AM | Live Results | Schedule (PDF) | ACCNX Sat. | Durham, N.C. | Morris Williams Stadium | 11 AM | Live Results | Schedule (PDF) | ACCNX

WHAT'S AT STAKE On the men's side the Hokies are chasing their fifth overall outdoor team title and the fourth in the last six years. The women are looking for their fourth overall outdoor title and their first since 2017.

ATHLETES TO WATCH Indoor NCAA and ACC pole vault champion Rachel Baxter looks for her first ACC outdoor championship on Thursday. The graduate student from Orange, Calif. ranks second in the ACC this outdoor season, and her teammate Julia Fixsen – who finished 3rd in the vault at both the ACC Indoor and NCAA Indoor Championships – ranks third.

In 2021 Cole Beck became the first Hokie to win the ACC men's 100m title with a school-record time of 10.11 seconds. Beck looks to defend his crown this weekend in Durham. Three other Hokies – Kennedy Harrison, Kahleje "KJ" Tillmon, and Torrence Walker – will join Beck in both the 100m and the 200m as the Hokie sprinters get set for championship season. Beck ranks No. 2 in the ACC in the 100m with his best time this season of 10.15 seconds, and Harrison ranks No. 2 in the 200m with his best time of 20.50 seconds.

The greatest matchup in the women's hammer the ACC has ever seen is lined up for this weekend, as Sara Killinen brings her school record and No. 2 ACC all-time performance to Durham. Killinen will match up against North Carolina's Jillian Shippee in what looks to be a battle of long throws and tight margins.

In the 3,000m steeplechase, Ben Fleming currently leads the ACC with his season-best time of 8:41.14. Fleming looks to make it three-straight championships that a Hokie has claimed the steeple title on the men's side following Fitsum Seyoum's victories in 2019 and 2021.

Tech's relays have been lightning-fast this year and the Hokies hope to continue that trend at Duke. In the men's 4x100, the team of Tillmon, Harrison, Walker, and Beck bring the ACC No. 2 time of 39.05 seconds to the event. No Virginia Tech squad has won the 4x100m at the ACC Championships, and the consistently fast foursome has their eyes set on the title.

ACCNX BROADCASTS Thursday – NOON to 9 PM Friday – 11 AM to 9 PM Saturday – 3 PM to 9 PM

'More serious than people might think': Durham moms concerned about baby formula shortages

DURHAM, N.C. (WTVD) -- Supply chain disruptions and a massive safety recall have led to store shelves getting wiped clean of baby formula."We are a little concerned about it," said Jess DeGeronimo, who is four weeks away from giving birth to her second son. "We'll just have to play it by ear and see how it goes.The formula shelf Jess saw at the Target by Southpoint Mall on Tuesday was wiped clean. The Harris Teeter off of Hillsborough Road didn't have much either. Jess said she used formula as a supplement for br...

DURHAM, N.C. (WTVD) -- Supply chain disruptions and a massive safety recall have led to store shelves getting wiped clean of baby formula.

"We are a little concerned about it," said Jess DeGeronimo, who is four weeks away from giving birth to her second son. "We'll just have to play it by ear and see how it goes.

The formula shelf Jess saw at the Target by Southpoint Mall on Tuesday was wiped clean. The Harris Teeter off of Hillsborough Road didn't have much either. Jess said she used formula as a supplement for breast milk with her first son Miles.

"This is more serious than people might think (if) you have a baby who might rely on it," she said.

SEE ALSO: What is causing the baby formula shortage?

The FDA said Tuesday it is working to address the issues.

It is meeting regularly with major manufacturers to increase production of various types of infant formula.

The shortages come after Abbott Nutrition recalled select batches manufactured at a Michigan plant in February.

Recent data shows nearly 30% of popular baby formula may be sold out across the country.

Dr. Katherine Jordan, a professor of pediatrics with UNC's School of Medicine, said the good news is that the formula industry in the US is highly regulated and those not involved in the recall are safe to use.

"For babies on standard infant formula, it is safe to change brands to one that is available in the store," Dr. Jordan said. "For babies with medical conditions requiring a specialty formula such as milk protein intolerance, I recommend working with your pediatrician to find a replacement that is safe for your baby."

Dr. Jordan doesn't recommend changing babies to cow's milk until they are at least a year old.

"I just went back to work recently and that makes things more complicated," said Kimberly Bowen, who just had her first son Lincoln with her husband Matt. "It's nice to have an emergency stash on hand and he's very sensitive. A lot of babies are sensitive to the different types of formulas, so if they don't have the specific type you need, it could cause a lot of problems."

Duke's social media-focused class reaches millions nationwide

Durham, N.C. — A Duke University course called "Building Global Audiences" reached more than 80 million people this semester on different social media apps.Dr. Aaron Dinin is a lecturing fellow in innovation and entrepreneurship at Duke."We have reach, and when you reach millions of people from Durham, North Carolina, what does that mean, and what are you going to do with that," Dinin said....

Durham, N.C. — A Duke University course called "Building Global Audiences" reached more than 80 million people this semester on different social media apps.

Dr. Aaron Dinin is a lecturing fellow in innovation and entrepreneurship at Duke.

"We have reach, and when you reach millions of people from Durham, North Carolina, what does that mean, and what are you going to do with that," Dinin said.

He started the class years ago, focused on search engine optimization. It’s evolved since then, now including a look at apps such as Instagram and Tik Tok, where influencers can make thousands of dollars.

Dinin says his class is not focused on the money.

"It’s less about how much you can make and more about, you have something important that you want to get the word out and want to say and want to share. How do you do that? In some cases, and in a lot of cases, that can lead to making money," Dinin said. "But, there’s also wonderful places and ways you can use this to change the world, and hopefully change the world for the better."

Although his Generation Z undergraduate students are using the latest smartphone apps, Dinin says the driving force behind social media isn’t new.

"Oral poetry, epic poetry and homeric epic, those were media tools designed to get people thinking about social and cultural norms and establishing these things," Dinin said. "Nothing is new. Tik Tok is a new platform and a new media, and the reach you can have is new, but the cultural lineages of these things go back forever."

Duke freshman Jacob Whatley plans to major in visual media studies with a concentration in cinematic arts. He works with the university as a videographer, and he was thrilled to take Dinin’s class.

"I think more universities should offer courses like this. I think it is a great thing for students to not always have such a rigid plan and to have these classes that allow for creativity to be sparked, and for students to be the driving force in their learning," Whatley said.

Whatley sees the importance of social media for big brands, but also small content creators.

"Now, instead of having a company like Coca-Cola put into a newspaper ad, they’re going to ask an influencer, ‘Hey, can you create a video with our product?’" Whatley said.

Dinin argues social media is important for everyone in 2022 but especially important for college students.

"It’s the water they swim in," he said. "And so the question is, do we want to be in the room when they’re doing it, or do we want to have them doing it on their own without thinking about things like purpose and what are they trying to accomplish in the world."

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